Search engines and directories such as Google and
Yahoo! are the air traffic control towers of the internet;
they are essential tools for locating the right information,
products and services. Navigating customers to where
they want to go. Did you know many websites are never
fully indexed by search engines? Poor design, bad
coding and inadequate text all contribute to preventing
the search engines from fully indexing a site, and
would be customers, fly-by without ever seeing what
is offered.
Be cautious of claims which offer
number one search engine placement, or guaranteed
search engine ranking. Guarantying number one search
engine placement is no more realistic then guarantying
a 20% return on investing in stocks. Instead, think
of search engine optimization as an investment into
the success of a website. Search engine optimization
(SEO), is the practice of carefully enhancing a site
to the point where it can be fully indexed by search
engines. SEO does not guarantee number one search
engine placement, however it does give a site the
best chances of being found by the right customer.
SEO is not an expensive, time-consuming
process. Making the investment in SEO is highly recommended
for any business. From a sales perspective, customers
who visit a site as a result of search engines are
open to learning more about what a company has to
offer and they have a higher likelihood of becoming
a new customer.
For more information regarding SEO,
contact George
Morris @ Imulus, 303-772-1195. George is also
available for speaking engagements and seminars on
search engine optimization techniques.
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