Many terms are tossed around when talking about a company’s brand. Many people talk about the company logo or identity. While the logo and traditional identity system (letterhead, business card, etc.) are important, they are only a small part of a company’s brand.

Perception is everything. A business must understand how it is perceived and how it wants to be perceived. Imulus works with you to define a strategy that will bring the two in line, and in your favor. By understanding how you want your company to be perceived, Imulus can develop a visual language that communicates your brand on many levels.

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