Well beyond the simple design requirements
of a brochure or book, a website, CD-ROM, DVD, or application
interface, must meet a wide variety of goals. It must not
only communicate the company brand
on a visual level, it must also produce an experience that
is supportive to the brand. Being frustrated by a bad interface
design is as harmful as if a customer were insulted by a customer
service representative on the phone.
Designing an effective interface
requires balancing the needs and requirements of branding,
marketing, information, and usability. Ignoring any of these
areas results in an interface design that will frustrate
your customers and harm your brand. Imulus understands the
delicate balance between these requirements and works with
our clients to develop a strategy that will result in a
user experience that exceeds expectations and builds customer
loyalty.
