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Well beyond the simple design requirements of a brochure or book, a website, CD-ROM, DVD, or application interface, must meet a wide variety of goals. It must not only communicate the company brand on a visual level, it must also produce an experience that is supportive to the brand. Being frustrated by a bad interface design is as harmful as if a customer were insulted by a customer service representative on the phone.

Designing an effective interface requires balancing the needs and requirements of branding, marketing, information, and usability. Ignoring any of these areas results in an interface design that will frustrate your customers and harm your brand. Imulus understands the delicate balance between these requirements and works with our clients to develop a strategy that will result in a user experience that exceeds expectations and builds customer loyalty.

- branding
- interface design
- flash animation
- print communications
- advertising
- usability

- e-commerce
- content management
- intranets
- extranets
- search engine visibility
- database development
- web applications
- site enhancements
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