Usability is at the core of every
interactive solution that we produce. The most beautiful graphics
and best copywriting in the world are useless if the intended
audience can’t find the information that you have so
carefully crafted. Nor will they buy a product they can’t
find. Even if they do manage to find the product there is
no guarantee they will actually order it if they become frustrated
or confused during the ordering process.
Imulus works with you to define
your target audience, identify their needs, and define a
usability strategy to meet those needs. We work every day
to improve the usability of our solutions through testing,
research, and experimentation. Our knowledge and services
span information architecture, navigation, and e-commerce
transactional process.
