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Conduant Corporation
The Client

In just six short years, Conduant Corp. has become the leader in ultra-fast, long duration digital recording and playback systems for scientific research, military and instrumentation applications. Conduant's hard disk-based recording/ playback systems offer a much faster, substantially more cost- effective solution over older, instrumentation- grade tape media technologies. This affords Conduant a significant competitive advantage over the status quo recording systems.For the first time in history, hard disk pricing per gigabyte has dipped below the equivalent tape media cost per gigabyte, giving customers a compelling, alternative choice for their recording and long-term storage needs—hard disks. Conduant is opportunely positioned to take advantage of this change.

The Challenge
Conduant had gone through a number of changes recently including a name change. They needed to upgrade their marketing and bring a consistent vision to all of their communications.

"We would go to one company for artwork, then another for brochures and another for a Web site," Walker said. "I wanted to put all my marketing eggs in one basket. I can't stand going to all these different people — 'Can you please get our new logo to these other people to put together a brochure, then we can send that off to the Web people.' "They (Imulus) can do everything," Walker said.

The Solution
Conduant benefits greatly from Imulus’ full range of services. From website design and application development to tradeshow graphics and business cards, Imulus meets all of Conduant’s marketing needs. Conduant has most recently contracted Imulus to implement marketing campaign tracking tools to track the success of marketing efforts through a web browser. Using this technology, Conduant hopes to target their sales and marketing efforts for the maximum return on investment.

"Our campaign tracking tools allow our customers to measure the success of their print and internet campaigns," states George Morris, Client Services Manager for Imulus. "Our customers gain a competitive edge and save money doing so."

Imulus’ integrated design and technology services allow companies such as Conduant to simplify their lives; saving time and money.

Conduant Corp

AJ Foundation



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