The Client
In just six short years, Conduant Corp. has become
the leader in ultra-fast, long duration digital recording
and playback systems for scientific research, military
and instrumentation applications. Conduant's hard
disk-based recording/ playback systems offer a much
faster, substantially more cost- effective solution
over older, instrumentation- grade tape media technologies.
This affords Conduant a significant competitive advantage
over the status quo recording systems.For the first
time in history, hard disk pricing per gigabyte has
dipped below the equivalent tape media cost per gigabyte,
giving customers a compelling, alternative choice
for their recording and long-term storage needs—hard
disks. Conduant is opportunely positioned to take
advantage of this change.
The Challenge
Conduant had gone through a number of changes recently
including a name change. They needed to upgrade their
marketing and bring a consistent vision to all of
their communications.
"We would go to one company for artwork, then
another for brochures and another for a Web site,"
Walker said. "I wanted to put all my marketing
eggs in one basket. I can't stand going to all these
different people — 'Can you please get our new
logo to these other people to put together a brochure,
then we can send that off to the Web people.' "They
(Imulus) can do everything," Walker said.
The Solution
Conduant benefits greatly from Imulus’ full
range of services. From website design and application
development to tradeshow graphics and business cards,
Imulus meets all of Conduant’s marketing needs.
Conduant has most recently contracted Imulus to implement
marketing campaign tracking tools to track the success
of marketing efforts through a web browser. Using
this technology, Conduant hopes to target their sales
and marketing efforts for the maximum return on investment.
"Our campaign tracking tools allow our customers
to measure the success of their print and internet
campaigns," states George Morris, Client Services
Manager for Imulus. "Our customers gain a competitive
edge and save money doing so."
Imulus’ integrated design and technology services
allow companies such as Conduant to simplify their
lives; saving time and money.
|
