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Hartzel Automotive
The Client

Hartzel Automotive has been providing excellent imported automotive service and repair on the central coast of California for 20 years. Over the last few years, Hartzel Automotive has expanded it’s business into auto racing. This has allowed owner Barry Hartzel to return to his roots. Racing since age 14, Barry has a passion for motorsports and his talent, experience, and determination have lead him to numerous racing wins and championships.

Hartzel Automotive offers turn key Spec Miata race cars, unique Spec Miata parts and kits, race car set up, and driving instruction

The Challenge
Moving beyond it’s base of import service and repair, Hartzel Automotive is now able to deliver racing products and services to a national audience. To facilitate this new business Hartzel Automotive needed a way to reach new customers and spread the word about their superior expertise with Spec Miata racing.

Well known and respected in the California racing community, Hartzel needed to build on that brand and extend it nationally. Whenever anyone thinks about Spec Miata racing, Hartzel should be the first word that pops into their head.

The Solution
Building on the advertising design that we provide for Hartzel Automotive we built a website that provides a wealth of information to prospective customers and also serves as a hub of information for Spec Miata enthusiasts. To assure the success of the website in achieving it’s goals the site was built with Imulus’ XML based site editing system to allow Hartzel Automotive to update site information and keep the site fresh and current. In addition we also designed the site with a focus on search engine optimization. This will assure that the site achieves it’s goal of reaching a national audience and extending the Hartzel brand.

In phase two of the project Imulus will implement a custom e-commerce solution that will allow Hartzel Automotive to sell it’s unique Spec Miata parts and kits online.

Conduant Corp

AJ Foundation


Hartzel Automotive



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